Beauty & skincareSkincare delivery and gift set

AnaB custom beauty packaging: a full-colour mailer for online orders and a foil-stamped rigid box for the gift set

Published：2026-09-09Author：Cedric Chan（Founder） Reading time：4 min

A Japanese skincare brand selling in Hong Kong needed two packs: a mailer that survives delivery and looks like the brand on opening, and a gift box that feels premium in hand. A botanical full-colour mailer with a printed inside and a black rigid box with a foil-only logo did it.

Client: AnaB, Japanese skincare brand (est. 1982), Hong Kong
Product: Plant-extract skincare, gift sets
Packaging: Full-colour mailer box with inner print, black lid-and-base rigid box with foil logo and foam insert

Industry solution：Beauty & skincare Packaging design service and fees

AnaB custom beauty packaging: a full-colour mailer for online orders and a foil-stamped rigid box for the gift set

TL;DR

AnaB used a botanical full-colour mailer box with an inner print and crinkle paper for deliveries, and a black lid-and-base rigid box with a foil-only logo and foam insert for the gift set, so online orders and gifts share one identity. From 100 pieces.

THE CLIENT

This is a typical custom beauty packaging project. AnaB was developed in Japan in 1982 around plant-extract technology, with the line "lazy but beautiful" for busy city skincare. In Hong Kong the brand sells online and as gift sets, so it needed a shipping pack and a gift pack that share one identity while doing very different jobs.

The print is sharp, with hardly any colour difference.
AnaB, client review

PACKAGING DECISIONS

Choosing beauty packaging: what we chose, and why

Custom full-colour mailer box: the shipping box is the shop window

Why

For an online order the mailer is the first physical contact with the brand. Botanical line drawings of the plant ingredients cover every face on matte white card in CMYK, so the box explains the product before it is opened. The corrugated structure protects glass bottles in the courier bag.

For your product

If most sales are online, the mailer deserves the design budget before any retail box. Full-colour print on a mailer costs less than a separate gift wrap and is seen by every customer.

Colour mailer box Mailer boxes

Closed AnaB mailer box printed with botanical line drawings and Japanese text — Full-colour mailer box, matte white card, CMYK.

Print the inside of the lid and cushion with crinkle paper: the unboxing is designed, not left to chance

Why

When the lid lifts, the inside reads "Lazy But Beautiful" with the hashtag #AnaBHK and the brand's social handles, and the bottles sit in a bed of crinkle paper. The photo customers take is composed for them, and the hashtag tells them where to post it.

For your product

Inside print on a mailer is a second colour pass, not a second box. Add one line and a hashtag; it is the cheapest marketing surface you own.

Honeycomb and filling paper Tissue paper

AnaB mailer box open on a table, Lazy But Beautiful printed inside the lid, two bottles and two cartons standing in crinkle paper — Inner print and crinkle paper filling.

Black lid-and-base rigid box with a foil-only logo for the gift set

Why

The gift set had to feel like the price. A rigid lid-and-base box in black card carries no print at all: the AnaB logo and "skincare from Tokyo" are hot-stamped, so the finish is the texture of the paper and the shine of the foil. Less on the surface reads as more in the hand.

For your product

For premium beauty, a coloured board plus one foil beats a printed box. You pay for the greyboard and the stamping die once; the wrap paper colour can change per season.

Rigid lid-and-base box Paper swatches and samples

Black card over greyboard, hot-stamped logo.

A foam insert cut to the two bottles

Why

Glass bottles in a rigid box need to be held, not just boxed. A black foam insert is die-cut to the exact silhouettes of the two products, so nothing moves in transit and the set presents itself when the lid comes off.

For your product

Send us the products or their exact dimensions and the insert is cut to fit. Foam suits glass and heavy items; a paper insert is the lighter, recyclable choice for cartons and jars.

Quote an insert for your product

Open black AnaB rigid box showing a die-cut foam insert shaped for two bottles — Die-cut foam insert.

THE RESULT

Two packs, one identity: the printed mailer for deliveries, the black foil-stamped rigid box for gift sets.

The foil-stamped logo on black card, close up.

Black AnaB rigid box open on a red surface with two tubes in the insert, pine cones beside it — The gift set filled.

Inside of the AnaB mailer lid printed with a mountain and the words 源自日本日本から — A second inner print: 源自日本, from Japan.

Open AnaB mailer with products wrapped in tissue inside — Packed for delivery.

SPECIFICATIONS

The packaging at a glance

Delivery pack	Full-colour mailer, matte white card, CMYK, inner print
Gift pack	Lid-and-base rigid box, black card, hot-stamped logo
Protection	Crinkle paper in the mailer, die-cut foam in the rigid box
Brand cues	Botanical line art, "Lazy But Beautiful", #AnaBHK
Minimum order	From 100 pieces per box or bag style
Lead time	About 12-14 working days after artwork approval

Minimum order and lead time are BM Pack's standard terms; the quote confirms them for your size and finish.

APPLY IT

Beauty and skincare packaging: what this means for your product

Three moves from this case that transfer directly:

Skincare and cosmetics sold online
Full-colour mailer with an inside print line and hashtag. It is the box every customer sees.
Gift sets and premium lines
Coloured card, no print, one foil. Spend on the board and the insert instead.
Perfume, serums, anything in glass
A die-cut foam insert from your bottle dimensions. Nothing arrives rattling.

Browse mailer boxes and prices Discuss your beauty packaging on WhatsApp

QUESTIONS

Should a beauty brand start with the mailer or the gift box?+

Start with the pack every customer receives. For an online brand that is the mailer: full-colour print and an inside message cost little and reach everyone. Add the rigid gift box once there is a set or a season to sell.

What foil colours work on black card?+

Gold, rose gold, silver and copper all read clearly on black; matte foils give a quieter look than gloss. AnaB used a dark metallic so the logo appears as texture rather than a bright mark. We send foil swatches with the paper samples.

Foam insert or paper insert for bottles?+

Foam holds glass and heavy items tightly and looks premium in a rigid box. Paper inserts are lighter, recyclable and cheaper, and suit cartons, jars and products that are not fragile. Both are cut to your product's dimensions.

ABOUT THE AUTHOR

Cedric Chan · Founder

Founder of BM Pack. More than ten years in custom packaging in Hong Kong, from structure and dielines to print, finishing and delivery. Every case and guide on this site is written from jobs the BM Pack factory actually produced.

More about BM Pack