CASE 01 / Food & drinkFood & drinkHeritage into gifting
Chung Wah Kee custom food gift box: turning handmade noodles into a gift people want to give
A 1979 Hong Kong noodle factory needed retail packaging that could carry its story. A red lid-and-base gift box with a divided insert and a milk-carton style handle box did the job.
THE CHALLENGE
Raw noodles are cheap, fragile and shapeless. To be given as a gift they had to look like a Hong Kong keepsake without losing the honest image of a 1979 noodle factory.
THE STRATEGY
A Pantone red rigid box with foil logo and divided insert for gifting, a milk-carton handle box for the counter, and one visual system across both.
Gift setLid-and-base rigid box, Pantone red, foil logo, divided insert
Everyday packCustom milk-carton handle box, CMYK, matte white card
Brand systemStamp logo, 1979 mark, street illustration
Where it sellsShop counter, festive gifting, corporate orders
