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Gifting & eventsCorporate Mid-Autumn gift

ChargeSpot custom Mid-Autumn gift box: a magnetic book box that turns a charging brand into a festival gift

Published2026-09-09AuthorCedric ChanFounder Reading time4 min

Hong Kong's largest charger-sharing brand wanted a Mid-Autumn mooncake gift that felt like the brand, not a bakery. A book-shaped magnetic rigid box in ChargeSpot blue, a three-cell insert, a promo code printed inside the lid and a matching rope paper bag did it.

Client
ChargeSpot, shared power bank brand, Hong Kong
Product
Mid-Autumn mooncake gift set
Packaging
Magnetic book-shaped rigid box, divided insert, printed lining, rope paper bag, belly band
ChargeSpot custom Mid-Autumn gift box: a magnetic book box that turns a charging brand into a festival gift

TL;DR

ChargeSpot used a Pantone blue magnetic book-shaped rigid box with a three-cell mooncake insert, a promo code inside the lid and a matching rope paper bag, so a charging brand's Mid-Autumn corporate gift is recognisably its own. From 100 pieces.

THE CLIENT

This is a typical corporate festive gift project. ChargeSpot was founded in Hong Kong in 2017 and runs more than 5,000 rental stations across convenience stores, malls, hotels and restaurants, with cross-border return in Japan, Thailand and Taiwan. For the Mid-Autumn Festival it launched its own mooncake gift set, both to thank partners and to put the brand into the gifting season. The box had to be unmistakably ChargeSpot and still work as a mooncake box.

PACKAGING DECISIONS

Choosing corporate gift packaging: what we chose, and why

01

Custom magnetic book-shaped rigid box: opens like a book, closes with a click

Why

A book box gives a single wide opening gesture and a satisfying magnetic close, which is the moment a gift is judged. Matte white card wrapped over greyboard, printed in ChargeSpot's Pantone blue, keeps the colour exact across the box, the bag and the band.

For your product

If your brand colour is the brand, specify Pantone rather than CMYK and use it on every piece. A magnetic book box is the structure to choose when the opening itself has to impress.

ChargeSpot blue book-shaped box open, three-cell insert empty, four mooncakes on small wooden trays beside it
Magnetic book-shaped rigid box, Pantone blue on matte white card.
02

A three-cell insert and a promo code printed inside the lid

Why

Mooncakes need their own cells so they do not touch, so the tray is divided in three. The inside of the lid is printed with the campaign message 中秋慶團圓 and a code (MC2022) for two hours of free charging. The gift is eaten in a week; the code brings the receiver into the app, which is what the brand actually sells.

For your product

The inside of a lid is free advertising space that only the receiver sees. A code, a QR or one line of thanks there converts a gift into a customer; the print cost is marginal.

Open ChargeSpot box showing a three-cell insert and the promo message printed inside the lid
Divided insert and printed lining with the campaign code.
03

A rope paper bag in the same blue: the gift is ready to hand over

Why

Corporate gifts are carried across a lobby or a table, so the bag is part of the gift. A rope-handle paper bag in matte white card, printed in the same Pantone blue with the patterned logo, means the set is complete without extra wrapping.

For your product

Order the bag with the box, sized to it, in the same run. Matching colour on separate orders is where most brand-colour mismatches happen.

ChargeSpot rope-handle paper bag in light blue with a patterned logo, standing on a white surface
Rope-handle paper bag, same Pantone blue.
04

A white belly band with the logo over the blue box

Why

The box itself carries a light icon pattern; the band gives the logo a clean white field and closes the box visually before the magnets are touched. It is also the cheapest part to change if the campaign message changes.

For your product

Put the message that changes, a year, a campaign, a partner name, on a band or sleeve. The box stays the same and can be reordered for the next occasion.

Closed ChargeSpot blue box with a white logo belly band, on a blue and yellow background
The band closes the box visually before the magnets do.

THE RESULT

After the first run, ChargeSpot came back for a white book box holding a power bank and an illustrated flip-top edition, on the same Pantone blue system.

The icon pattern on the box top.
The icon pattern on the box top.
White ChargeSpot magnetic book box open, blue die-cut insert shaped for a power bank
The set's second book box: white, with a die-cut insert for a power bank.
ChargeSpot illustrated flip-top mooncake box with two compartments, mooncakes on wooden trays beside it
Another Mid-Autumn edition: an illustrated flip-top box with two compartments.

SPECIFICATIONS

The packaging at a glance

BoxMagnetic book-shaped rigid box, matte white card, Pantone
InsideThree-cell insert, printed lining with promo code
BagRope-handle paper bag, same Pantone blue
BandWhite belly band with logo
Minimum orderFrom 100 pieces per box or bag style
Lead timeAbout 12-14 working days after artwork approval

Minimum order and lead time are BM Pack's standard terms; the quote confirms them for your size and finish.

APPLY IT

Corporate and festive gifts: what this means for your product

Three moves from this case that transfer directly:

  • Mooncake and Mid-Autumn gift sets

    Magnetic book box with a divided insert; book production three to four months before the festival.

  • Service and tech brands

    Print the code or QR inside the lid. The gift ends; the account does not.

  • Any brand-colour packaging

    Pantone, one run, box and bag together.

QUESTIONS

Magnetic book box or lid-and-base box for a mooncake gift?+

Both hold a divided insert. The book box opens in one gesture and closes with a magnet, so it suits a gift handed over in person and reused afterwards. The lid-and-base box is simpler and a little cheaper, and stacks better on a shelf. ChargeSpot chose the book box for the opening moment.

Why print in Pantone instead of CMYK?+

A Pantone spot colour is mixed to a reference, so the same blue comes out identical on the box, the bag and the band, and on a reorder next year. CMYK builds the colour from four inks and can drift between runs. When one colour is the whole brand, Pantone is worth it.

How far ahead should a Mid-Autumn corporate gift be ordered?+

Plan three to four months ahead. Rigid boxes are wrapped by hand and inserts are cut to your product, and the weeks before the festival are the busiest of the year for every packaging factory. Confirm structure and size first; the artwork can follow.

Cedric Chan

ABOUT THE AUTHOR

Cedric Chan · Founder

Founder of BM Pack. More than ten years in custom packaging in Hong Kong, from structure and dielines to print, finishing and delivery. Every case and guide on this site is written from jobs the BM Pack factory actually produced.

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