I-PRIMO custom jewellery paper bag: a ribbon-handle bag that carries a wedding ring out of the store as the brand
Published：2026-09-09·Author：Cedric Chan（Founder）· Reading time：4 min
A Japanese wedding-ring specialist needed the one piece of packaging the customer carries out of the store: a paper bag that matches a ring purchase. Fine-grain textured white card, a single gold foil logo and pink grosgrain ribbon handles did it, with nothing else printed.
Client
I-PRIMO, Japanese wedding ring brand, Hong Kong stores
Product
Wedding and engagement rings
Packaging
Ribbon-handle paper bag, fine-grain textured white card, gold foil logo, pink grosgrain ribbon; Scent of Bliss drawer rigid box with velvet insert
I-PRIMO used a fine-grain textured white card bag with one gold foil logo and pink grosgrain ribbon handles, plus a Scent of Bliss drawer rigid box, so a wedding ring or fragrance set leaves the store looking like the brand. Bags and rigid boxes from 100 pieces.
THE CLIENT
This is a typical custom retail paper bag project. I-PRIMO is a Japanese brand specialising in wedding and engagement rings, sold through its own stores. The ring itself comes in the brand's ring box; what BM Pack made is the bag that carries it out, and later the drawer rigid box for the brand's Scent of Bliss fragrance set. A ring purchase marks a milestone, so the bag had to feel like that in the hand without shouting: quiet material, one precise mark, and the brand's pink gold used once.
PACKAGING DECISIONS
Choosing a retail paper bag: what we chose, and why
01
Custom paper bag sized to the ring box: the bag is the only packaging anyone sees on the street
Why
The ring box is small and stays inside. The bag is what the couple carries through the mall, so it is cut to the box with little spare room, in a proportion that reads as jewellery rather than shopping. Rounded top corners soften the silhouette, and a stiff base keeps it standing on a counter.
For your product
Size the bag to the product, not to a stock size. A bag that is slightly too big makes a small luxury item look lost; one cut to the box makes it look intended.
Ribbon-handle paper bag, fine-grain textured white card.
02
Fine-grain textured white card with a gold foil logo: premium with almost nothing printed
Why
The bag is made from a fine-grain textured white card, so the surface itself reads as quality under the fingers. The only mark is the I-PRIMO logo in gold foil, kept small. With nothing competing, the foil catches light and the bag looks like the jeweller's counter it came from.
For your product
Texture plus one foil is the most economical premium finish on a short run: no full-colour print, one stamping die. Ask for textured card swatches with a foil sample before you decide.
Pink grosgrain ribbon handles: the brand colour appears once, in a material you touch
Why
Rope handles would make it a shopping bag. Grosgrain ribbon in the brand's pink gold is softer in the hand, sits flat when the bag is carried, and is the only colour on the whole piece. The ribbon is knotted inside the bag so the front stays clean.
For your product
Pick the handle material by how the bag will be held: ribbon for jewellery, beauty and gifts, rope or twisted paper for bakery and retail volume. On a plain bag the handle is the accent, so choose its colour as carefully as the logo.
White inside, structured base: the bag opens as cleanly as it looks
Why
The inside is the same white card, with a folded reinforcement at the top edge where the ribbon passes through and a flat base card. The bag holds its shape empty, stands on the counter while the ring box is placed inside, and does not crease at the handles.
For your product
For a premium bag, spend on the structure people feel: top reinforcement and a base card. They cost little per bag and are the difference between a bag that is kept and one that is binned.
Scent of Bliss drawer rigid box: the same restraint, carried into a box
Why
For the brand's fragrance set, I-PRIMO came back for a box. A drawer rigid box in pale pink patterned wrap, a gold foil frame with the Scent of Bliss mark and the I-PRIMO logo, a brown ribbon pull tab, and a velvet-lined die-cut insert that holds the bottle and atomiser so nothing moves. It sits next to the bag as one family: pink, gold, one mark, nothing else printed.
For your product
A drawer box is the jewellery and fragrance format: it opens with one pull, the insert presents the product, and the lid never gets lost. Cut the insert to your exact bottle or ring and line it in velvet or satin; that is what makes a small box feel expensive.
Bag: ribbon-handle paper bag, fine-grain textured white card, gold foil logo, pink grosgrain ribbon. Box: Scent of Bliss drawer rigid box, patterned wrap, gold foil, velvet die-cut insert, ribbon pull.
The bag lying flat, ribbon on top.
The drawer box closed.
Where the bag starts its journey: the I-PRIMO store.
SPECIFICATIONS
The packaging at a glance
Bag
Ribbon-handle paper bag sized to the ring box
Surface
Fine-grain textured white card, gold foil logo
Handles
Pink grosgrain ribbon, knotted inside
Structure
Rounded top corners, top reinforcement, base card
Box
Scent of Bliss drawer rigid box, velvet die-cut insert
Minimum order
From 100 pieces per box or bag style
Lead time
About 12-14 working days after artwork approval
Minimum order and lead time are BM Pack's standard terms; the quote confirms them for your size and finish.
APPLY IT
Jewellery and premium retail bags: what this means for your product
Three moves from this case that transfer directly:
Jewellery, watches, eyewear stores
A bag cut to your product box, textured card, one foil logo, ribbon handles. If you also need a custom jewellery box or ring box, the rigid box and the bag are quoted together.
Beauty, perfume, boutique gifts
Keep the print to a logo and let the ribbon carry the brand colour.
Any store where the bag is kept
Add top reinforcement and a base card. The bag then becomes storage, and advertising, at home.
Ribbon is softer, lies flat and reads as a gift, so it suits jewellery, beauty and boutique retail. Rope and twisted paper handles carry more weight and cost less, so they suit bakeries, fashion and anything bought in volume. I-PRIMO chose grosgrain ribbon in the brand pink gold so the handle is also the accent colour.
Does textured card affect printing on a bag?+
Fine text and solid areas print less crisply on textured stock, which is why I-PRIMO kept the bag unprinted and used foil for the logo. Foil sits on top of the texture and stays sharp. If you need full-colour artwork, a smooth card is the safer choice.
Can a paper bag be made to my box size?+
Yes. Send the box dimensions and the bag is drawn around them with the clearance you want. Handle material, top reinforcement and a base card are quoted as options; the current minimum quantity is shown on the product page.
ABOUT THE AUTHOR
Cedric Chan · Founder
Founder of BM Pack. More than ten years in custom packaging in Hong Kong, from structure and dielines to print, finishing and delivery. Every case and guide on this site is written from jobs the BM Pack factory actually produced.
